Value Creation Strategies

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Value Creation Approach

Vision
Dedicated to the Health & Well-Being of every Household.

Mission
Ghar Ghar Ayurveda - Contemporize Ayurveda and make it relevant for the new generation.

Values & Principles

  • Ownership
  • People Development
  • Teamwork
  • Passion for Winning
  • Consumer Focus
  • Innovation
  • Integrity

Enabling Behaviors

  • Faster & Agile: Restless for Results
  • Future Focus: Think for Future
  • Tech & Data Driven: Embrace Digital & Leverage Data in everything
  • Entrepreneurial: Act as if it is your own Business
  • Execution Excellence: Spring into Action Decisively
  • Respect: Demand with Respect
  • Fearless Approach: Fail Fast - Progress Over Perfection

Strategy and Resource Allocation

  • Diversified product portfolio consisting of 7 business units segregated into 3 major categories: Consumer Care Business, Foods Business, and International Business.
  • Unique market positioning with Ayurveda & Nature as the backbone, improving accessibility to Ayurveda products for both domestic and international consumers.

Strategic Priorities

  • Modernize Ayurveda
  • Ensure Product Quality and Safety
  • Build Power Brands and Power Platforms
  • Drive Focused Rural Expansion
  • Promote Innovation and Digitalization
  • Achieve Sustained Market Share Gains
  • Establish Leadership in Sustainability
  • Foster Responsible People Care

Value Creation Model

Inputs



Outcomes


Growth Model

With 140 years of history, they deeply value the trust their consumers place in their products. Over this journey, Dabur has become a global leader in Natural and Ayurvedic Healthcare. Their strong heritage, unique product range, and commitment to quality have set them apart from competitors, giving Brand Dabur a lasting advantage.

To stay relevant in a changing world, they have adopted a strategy that anticipates new trends and challenges. By focusing on innovation, adaptability, and consumer needs, they are well-prepared to meet the expectations of their consumers across generations.

Their growth strategy is built on four key pillars to ensure sustainable and profitable success:











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