Dabur: A Comprehensive Look at India’s Trusted Ayurvedic Brand

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Dabur India Limited is expanding its reach in Indian homes with nature-based products and customer-focused innovations. Currently, 8 out of 10 households in India use at least one Dabur product. In 2024, Dabur is celebrating its 140th anniversary, building on a reputation for quality that inspires trust and health across generations. The company has strong connections with consumers through its various brands. Dabur boasts one of the largest distribution networks in the industry, supplying over 7.9 million retail outlets and reaching 120,000 villages. Its product range includes health care, home and personal care, and food and beverages, all rooted in Ayurveda and nature. The company operates 14 manufacturing plants in India, including one for Badshah Masala in Umbergaon, Gujarat. Recently, Dabur announced a significant investment of ₹7,135 crore to establish a new manufacturing facility in South India, which will produce several Ayurvedic products like Dabur Honey, Dabur Red Paste, and Odonil air fresheners. Additionally, Dabur has manufacturing facilities in eight other countries.

Strategic Business Units (SBUs)

Strategic Business Units (SBUs) are distinct divisions within a company that focus on specific products or markets and operate with their own strategies. In the company’s Fast-Moving Consumer Goods (FMCG) portfolio in India, it has eight key brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, and Dabur Lal Tail in the Healthcare category; Dabur Amla and Dabur Red Paste in Personal Care; and Réal in Food & Beverages. Additionally, Vatika serves as the company’s main brand for international markets.


Source: Consolidated Revenue split by SBU, Annual Report



Source: India FMCG Revenue split by category, Annual Report



Source:Region-wise split of International Business, Annual Report

Achievements in 2023-2024

  • Dabur reported a 140% improvement in its Corporate Sustainability Assessment (CSA) score, achieving a score of 72 and being ranked among the best in the industry. It was also included in the S&P Sustainability Yearbook 2024 and named as an Industry Mover.
  • Dabur received the Green Champion Award from the India Net Zero Alliance and Solar Quarter for its efforts in promoting sustainability.
  • The Economic Times named Dabur one of the Best Organizations for Women for fostering an inclusive workplace culture.
  • Dabur Nepal won the National HR Excellence Award 2023 for its accomplishments in Human Resources.
  • Dabur was recognized among the Top 50 Most Sustainable Companies in India by BW Business World.
  • Dabur received the Economic Times Sustainable Organizations 2023 award for its impactful sustainable initiatives.
  • The company won the Mahatma Award 2023 for Water Management for its Desert Bloom project.
  • Dabur’s Water Conservation project in Pithampur, Madhya Pradesh, was recognized as a Noteworthy Project in Water Management at the CII National Award for Excellence in Water Management 2023.
  • The company’s Herbal Garden project received a Special Jury Commendation in the Paryavaran Upbhog category.

    • Source: Annual Report

    The Road Ahead: Sustainability at Our Core

    The company recognizes that long-term growth requires a focus on sustainability and a commitment to reaching Net Zero Emissions by FY 2045. It’s encouraging to share that Dabur has made strong progress over the past year. The company has reviewed its emission inventory and is creating a clear roadmap to achieve its Net Zero goal.

    Looking forward, the company is well-positioned for growth, expecting an increase in consumer spending over the next year. This optimism is based on factors like predictions of a normal monsoon, better macroeconomic conditions, continued government investments in infrastructure, and lower inflation. Dabur is confident in the strength of its business strategy and the enduring popularity of its brands. The company’s Power Brands will continue driving growth as it expands further into rural areas. By the end of FY 2024-25, Dabur aims to reach 1.3 lakh villages, up from 1.22 lakh currently. For urban consumers, Dabur plans to introduce more premium products and explore new related categories to continue growing.

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